uMarket

DESCRIPTION

uMarket is a SaaS B2B2C Web3 solution for game developers and players based on the gaming model of Play & Own (P&O), where developers were enabled to integrate player ownership into games easily and intuitively, while enabling players to own, trade, and manage their game assets. Ultimately,  generating more value for the entire ecosystem.

To enable this, the team developed three unique products: 

Market Place - This is a web-based storefront where players can see and buy game assets, and game developers can customize the store, showcase and sell their inventory. 


Wallet - Here is where  players can hold and access their game assets.


Developer Onboarding (Unity Dashboard) - The dashboard is where game developers can create and manage their game’s token assets using a no-code interface.

CHALLENGE 

Create an end-to-end solution in a very new  industry where there weren't many references. Work closely with  game developers and players to frame the user problem space. Always ensuring compliance with the App Store and Play Store policies. Integrate Web3 elements,  leverage dark themes in the design and generate a seamless experience for our users. 

ROLE AND DESIGN PROCESS

As a senior product designer, I led the project by framing the problem, facilitating collaboration, and advocating for the user. I conducted user research, created UI-UX designs, coordinated workshops, gathered feedback, and ran usability tests to improve designs. Additionally, I ensured product success by including telemetry plans.