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WAY OKAY – Tania Ortega
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PRODUCT DESIGN · RESEARCH · @MFA

Way Okay

Project Details
BG

  • Year

    2016

  • Company

    Master of Fine Arts

  • Type

    Research

  • Project

    Way Okay

DESCRIPTION

This project had the aim to understand the reasons that prevent people from cycling by gathering quantitative and qualitative data. Qualitative data was collected through surveys and conversations. Quantitative data was collected by a device that measures when cyclists press the brakes in a particular location. This device was tested with various participants and the results were poured into a map that shows the levels of high pressure on the brakes (the bigger the dot the higher the pressure on the brakes at that particular location) and color shows levels of altitude on the roads.

*Project made in Collaboration with Mariela Barzallo, Binbin Yan and Xia Xu

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